But even without interviews, they’re not necessarily withdrawn. 21 Savage had a conversation with Math Hoffa’s My Expert Opinion this summer his next to the last interview was a 2019 ABC conversation about his ICE arrest. Drake’s last was a two-hour discussion with Rap Radar in 2019. Neither Drake nor 21 Savage has done many interviews. Both artists have been around the proverbial album rollout board so many times that they decided to poke fun at the game itself. Together, the clips make a general statement on how little artists of their commercial caliber need the press. Drake and 21 Savage managed to have one of the most viral “press runs” of the year, except it didn’t happen. On the surface, the stunt seemed like a sly reference to Drake’s “Jimmy Cooks” bar, “don’t tell me that you model if you ain’t been in Vogue.” But the duo’s antics continued throughout the week: they released a fake preview of a Tiny Desk performance, a spoof of GQ’s “What’s In My Bag” segment with 21 Savage, and clips of a mock Howard Stern interview, complete with an overdub of Stern’s voice. Instead, the duo had their street team distribute the faux magazines - recycled Vogue issues with “HER LOSS” scrawled on the pages and models photoshopped with 21 Savage’s knife tattooed on their faces - around New York City.
Except, the magazine wasn’t an official issue of Vogue. Last weekend, Drake shared an image of a Vogue cover featuring him and 21 Savage ahead of their new album, Her Loss, released today.
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